A massage from your hoodie? On the way to work? Tell us more...

A stress-relieving back rub on the tube to work would be a wonderful thing if it weren’t so socially unacceptable. Meet Airawear – your new secret masseur that will give you a good old rub down on the DL. Wowzers.

It sounds incredibly dodgy, but it’s actually kind of brilliant. On the outside, AiraWear is your average hoodie. It looks – and weighs – exactly the same. On the inside? It’s equipped with six specially targeted inflatable pillows and pressure point relaxers for targeting and relieving the ache in your back. It is, according to its makers, the world’s first massage hoodie. Or in our words – your wildest dream.

AiraWear works by detecting bad posture using its built-in smart sensors, constantly analysing your back position throughout the day and recording all data in the app on your phone. If AiraWear senses poor posture, it will gently push down and/or massage the right part of your back to ease you back into the right position.

In case your posture is nothing but perfect and you just fancy an indulgent massage while you’re typing an email or walking to the office, you can also visit the glorious Massage Style Library in the AiraWear app and choose a massage type. There’s Relax, Shoulder, Lower Back and Sleep, but you can also customise your own massages with varying intensities and schedules to save and use again.

AiraWear should last for between 3 and 6 hours of on-the-go covert back-rubbing. When it’s time to charge, just plug it in (yes – plug in your jacket) via its micro USB cable.

If you’re in the market for a massaging hoodie (and lets be honest, you’re a fool if you’re not) you can sign up now to get notified when it finally launches. You’ll also get 55% off the eventual retail price, which is still to be confirmed.