After over two successful decades of carbonated drink production, it was only natural that PepsiCo's thoughts would turn to, er, mobile phones *cough*. So without further ado, meet the smartphone that fizzy built...
The Pepsi P1 is the first ever Pepsi-branded smartphone. Take a moment to let that sink in, and then listen to what we’re about to say very carefully: it actually sounds really good.
5.5-inch display? Check. Android Lollipop operating system? Check. Fingerprint sensor, 2GB of RAM, and a 13-megapixel camera? Check, check, check.
Add to that 16 gigabytes of storage, a dual SIM slot, Wi-Fi, Bluetooth, a 5-megapixel front-facing camera, and you’ve got the bones of a damn good smartphone. It even looks the part, despite our initial suspicions that it might be vaguely shaped like a Pepsi bottle. The P1 is a sleek white aluminium little number, embellished, naturally, with a little Pepsi logo. That you’ll see multiple times a day. Every single time you pick up your phone.
Thank goodness we’re an astute bunch, otherwise we’d have the right mind to think PepsiCo is trying to brainwash us into craving Pepsi every time we go to send a text message…
Of course, PepsiCo didn’t just wake up one day with the sudden ability to engineer a smartphone. It’s partnered up with the fun-sounding Shenzhen Scooby Communication Equipment Co. to build the P1, and is currently using a crowdfunding site in China to try and hoover up enough funding to put it into production.
If it can manage that by December 3, PepsiCo hopes to put P1 on the market for $200 (£130). That’s nearly £500 less than an iPhone 6S Plus. Nice.
Phew. Thirsty reading, right? Think we’ll crack open a Pepsi Max. Wait a minute…
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