John Lewis has set aside 1,000 square feet of floor space, dedicated to smart home tech, in its Oxford Street store.


Now anyone in or around Oxford Street can see the latest smart home tech in action. That’s because John Lewis has decided to create a department in its flagship store dedicated to smart technology and living.

Four “interactive zones” addressing smart kitchens, smart entertainment, smart bedrooms and smart home monitoring, are to make up the 1,000 square feet showcase on the 5th floor, the aim being to put in front of customers the devices, apps, services and systems that come together to deliver the smart home experience.


Zone by zone

Our colleague Amy Cutmore on GirlAboutTech, was at at the launch and said,”I had a whistle-stop tour this morning and started off in the kitchen, where you had to fight to get a glimpse of the Samsung Family Hub fridge freezer and WW9000 smart washing machine.

“There was also a snazzy worktop with wireless charging points built in, and AEG’s connected oven, hob and hood. The oven has built-in cameras so you can see if your food is ready from the comfort of your sofa, and the hob and hood talk to each other, so the rate of extraction is always appropriate to the power level of the hob zone, and the hood will automatically turn off a few minutes after the hob, so all the cooking smells and fumes are cleared.”


Also on display were the Philips Hue mood lighting system and the Netatmo Welcome camera.

John Lewis is reported to be adding smart home zones to other shops throughout its network, with the Leeds store getting its zone this autumn.

John Lewis said that one reason for the move is the recent increased interest in smart tech, claiming that on its website, 18 times more people are searching for smart home related products this year, than they were last year.