Well, that pesky Caterpie two blocks away isn't going to run along and catch itself now, is it?
For the past couple of weeks, Pokémon Go has been getting gamers the world over up off their sofas and out onto the streets – an impressive feat in itself. But according to figures released by fitness giant Jawbone, it’s not just Pikachus and Jigglypuffs that players are putting in the bag. They’re also racking up sky-high step counts.
Yep, it’s true. Pokémon Go is actually making people fitter. Data researched by Jawbone shows that Jawbone Up wearers who have mentioned Go in the fitness tracker’s leaderboards have been striding about like nobody’s business. Their step counts have surged massively since the game was released in full at the beginning of July.
Jawbone says that steps logged by individual Up wearers totalled around 8,735 more than normal, and those steps were taken just 3 days after Pokémon Go launched on 6th July. Up wearers on average logged 62.5% more steps than usual.
In case you’ve managed to hide from the Go hype inside an impenetrable bubble, the game lets smartphone users catch Pokémon in real-life locations through their device’s camera.
It accesses a player’s GPS to hide Pokémon in random locations in their local area, and also plants Pokéstops in nearby places of interest like museums, parks and memorials. These are like pitstops where players can sometimes grab items like power-ups for their Pokémon.
The app notifies players when they’re near a wild Pokémon or Pokéstop, but they have to actually visit the place in person to snap up their treasure – hence why Jawbone Up wearers playing Go are suddenly roaming the streets while simultaneously glued to their phone screens.
Due to high demand for the game, we’re still waiting for it to hit the UK. But when it does, there’s a strong chance its going to make it into our favourite fitness apps of 2016.