It smells like Apple, but not apples.
Love filling your home with the heady aromas of scented candles? Well, Apple accessory maker Twelve South has a new one for you. Forget fresh laundry, summer days and sandalwood; the New Mac Candle will actually ooze the scent of a freshly unboxed Mac. Yes. As in the computer.
And in case you’re wondering what a freshly unboxed Mac smells like, that would be notes of mint, peach, basil, lavender, mandarin and sage, to be precise. No Apple, though, which is a bit disappointing.
Twelve South actually got MacStadium, the world’s biggest hosting provider of Macs, to give their candle a sniff, and apparently it’s a pretty accurate scent. “It definitely smells good,” said Brian Stucki, expert Mac sniffer at MacStadium, “But I’ve sniffed a lot of ports in my day.”
If you dig deeper into the realms of Mac sniffing, it turns out that the perfect scents and sounds are all part of the planned experience of unboxing a shiny new Mac.
Writer, blogger, UI designer and Markdown publishing format inventor John Gruber wrote on his blog, “Apple really does care about what its products smell like when they’re unboxed. Every sense counts: sight, touch, smell, sound. (Maybe not taste, but still.) They actually do concern themselves with the aroma of the materials they use in their packaging.”
So there you are. Eau de Mac. Don’t pretend you’re not just a teensy bit curious to have a sniff at it.
The New Mac Candle is made from hand-poured 100% soy wax, and has a burn time of between 45 and 55 hours. It’s out of stock at the moment, but more should be on sale on Twelve South’s online store soon. It’s priced at $24 (around £19.50).