It looks like Withings has pulled off yet another inventive little number in the name of 24/7 fitness tracking.

French tech company Withings is certainly carving out a name for itself in the realms of fitness trackers that go against the grain. It has provided a much-needed antidote to bulky, silicone wrist kit in the form of the elegant Withings Activité, and conjured up the refreshingly affordable Withings Go – a colourful little whippersnapper that runs on E-ink. Thankfully, it looks like its next offering is no exception.

Withings Pulse Ox is a modular, square-edged little tracker that sits happily on a strap on your wrist, inside your pocket or clipped to your belt. By day, it captures your steps, distance walked, elevation climbed and calories burned, crunching your stats in real-time in the Health Mate app on your phone as long as you’re within Bluetooth range. By night? It spies on your sleep cycles. All of those stats will take the form of easy-to-read graphs and charts that make day-to-day progress tracking a piece of cake.

As an extra courtesy for your health, Withings Pulse Ox will also measure your heart rate and blood oxygen on demand. Just push the onboard button after a workout, and your heart rate will indicate your recovery rate, while your blood oxygen level demonstrates the efficiency of your respiratory system.

Withings Pulse Ox

The modular device can be popped out for pocket-level fitness tracking.

Other on-demand services at a button’s press include some handy runnings stats. Simply tap to see your duration and distance while you’re on the go. You can also swipe to go back in time and see up to 10 days of fitness history stored on the tracker.

Of course, the crowning glory for all wearables is battery life, and Withings Pulse Ox won’t disappoint. Withings promises up to around 2 weeks of use between charges. Just plug it in via its micro USB cable when it’s ready for more juice,

In even better news, Withings Pulse Ox is up for grabs for a comfortable £79.95, which just about undercuts the cheapest Fitbit. You can buy it here now.